Shopify tells you
what sold.
Traklo tells you what you actually made.
Create your account, connect Shopify, and choose the plan that fits once your store is live inside Traklo. Go from top-line sales to channel-level margin visibility without waiting for a manual approval.
Built for multi-channel Shopify brands that have outgrown top-line dashboards.
Revenue
$287K
+18.4%
True Margin
$94K
32.7%
Classified
2,814
Live rules
Excluded
86
Seeding + team
Revenue vs true margin
30DMargin mix
Order classification
Applied before reportingTrend insights
Setup completeness
How signup works
From signup to first dashboard in five steps.
Traklo is positioned as a live product now. The public flow should promise direct signup, Shopify connection, plan selection, and a short setup path into the dashboard.
Step 01
Create account
Start with the lightest possible account creation: work email and password.
Step 02
Connect Shopify
One primary integration first. No extra tools before the first useful dashboard.
Step 03
Choose your plan
Every user signs up first, then picks Free, Starter, Pro, or Scale from inside the product.
Step 04
Answer 4 setup questions
Ask only what Traklo needs to classify orders and build a reliable first dashboard.
Step 05
Land in dashboard + checklist
Give the user one useful dashboard and a short checklist instead of a long setup wizard.
Guided questions
The 4 setup questions
Question 1
Which order types should Traklo separate from day one?
Select all that apply.
Skip action: Skip for now
Question 2
How do you usually identify wholesale or B2B orders?
Choose the best match.
Skip action: Not applicable
Question 3
Which orders should Traklo exclude from profit reporting?
Pick the noisy orders you don’t want in the dashboard.
Skip action: Skip for now
Question 4
Which costs matter most to include first?
Choose up to two to start.
Skip action: Use Traklo defaults
What the user sees
Account created → “You're in. Next, connect Shopify.”
Shopify connected → “Connected. Now choose the plan that fits.”
Plan selected → “Your workspace is ready for setup.”
Questions complete → “Thanks — your rules are ready for preview.”
Dashboard live → “You can finish setup anytime from your checklist.”
Homepage promise
The homepage should say Start Free — no credit card required. Every plan begins with the same direct signup flow, and paid plan selection happens after account creation inside Traklo.
Product preview
Shopify tells you what sold.
Traklo tells you what you actually made.
The dashboard is built to answer the operator question behind every dashboard screenshot: revenue is nice, but where did margin actually come from, which orders count, and what setup is still missing?
Reported revenue
$287,430
+18.4% vs prior 30d
True margin
$94,120
32.7% blended margin
Orders classified
2,814
DTC · B2B · marketplace
Excluded orders
86
$7,940 removed from P&L
Revenue vs true margin
Thirty-day signal, not vanity top-line
Margin mix by channel
Where profit is actually coming from
Insight
Marketplace revenue looks healthy, but after fees it contributes less margin than B2B.
Order classification layer
Every order gets business context before it hits reporting
Segment by sales motion, apply your rules, and exclude noise before your team reads the dashboard.
Weekly insights
What changed this week
Setup completeness
Know what the dashboard is using
Next unlock
Add returns + shipping cost data to tighten margin accuracy before next month closes.
The problem
Running a multi-channel brand
is a data nightmare.
If you're selling across Shopify, Amazon, and wholesale — you already know this pain.
Your data is everywhere
Shopify reports DTC. Seller Central shows Amazon. A spreadsheet tracks wholesale. Three platforms, three logins, zero unified picture of your business.
No channel-level P&L
You know your top-line but not your margins per channel. Selling on Amazon feels profitable until you factor in fees, returns, and ad spend — but where's that number?
Spreadsheets at month-end
Your ops team spends 2 days every month manually exporting, cleaning, and reconciling. It's error-prone, slow, and means your numbers are always a month behind.
Platform features
Everything you need to
run a tighter operation.
Purpose-built for multi-channel Shopify brands. Not a generic BI tool.
Revenue vs. True Margin
See the difference between what sold and what you actually kept after COGS, fees, shipping, and returns. Traklo turns topline growth into operator-grade profit visibility.
Reported Revenue
$287K
+18.4% vs prior month
True Margin
$94K
32.7% blended margin
Order Rules That Match Reality
Auto-classify each order as DTC, B2B, marketplace, or excluded using tags, channels, price books, and internal business logic before it distorts reporting.
#8421
Paid social · full-price
#8417
Wholesale price book
#8412
Referral fee + FBA
#8408
Influencer seeding
Operator Trends and Callouts
Surface the things a founder or finance lead would actually act on: margin compression, excluded-order spikes, and channels whose revenue growth hides weak contribution profit.
Margin compression
Marketplace fees up 14% WoW
B2B outperforms
24% of margin from 9% of orders
Excluded orders spiked
32 seeding/internal orders this week
Setup Completeness You Can Trust
Make data readiness visible. Traklo shows what inputs are connected, what rules are live, and what still needs review before leadership trusts the number on screen.
Beyond Shopify Analytics
Shopify tells you what sold.
Traklo tells you what you actually made — and why.
Shopify Analytics is a good starting point. But once you're selling across channels, it stops being enough.
Shopify Analytics
Free
Traklo
Starter+
Why Shopify Analytics isn't enough
Common gaps that operators hit once they start scaling beyond a single channel.
Shopify lumps all orders together — you can't see if B2B wholesale is profitable vs. DTC.
Shopify has no COGS layer — you see revenue, not margin.
Shopify doesn't know your business rules — coupons, partner tiers, and influencer orders all look the same.
Shopify doesn't track logistics costs — fulfillment is invisible.
If you sell on Amazon, Walmart, or B2B portals — Shopify analytics won't unify that.
Why we built this
Built for operators who've outgrown
Shopify's default reports.
Traklo was built by people who ran e-commerce brands and got tired of opening three tabs to answer one question: “Did we actually make money this week?”
3 tabs
to answer one profitability question
2 days
lost each month to manual reconciliation
0
Shopify reports show true profit margin
Pricing
Start free, then choose the plan
that matches your operation.
Every plan uses the same direct signup flow: create your account, connect Shopify, and choose Free, Starter, Pro, or Scale during onboarding.
Free
For brands getting started with core Shopify visibility.
Starter
For one-store teams that need margin and logistics visibility.
Pro
For brands that want acquisition and profitability insights together.
Scale
For operators running multiple stores or brands from one workspace.
All plans start at signup. Paid billing is chosen after account creation inside Traklo.
Start today
Sign up now. Connect Shopify. Pick your plan.
The homepage promise is simple: create your account for free, connect your store, and finish onboarding with the tier that matches your workflow.
Step 01
Create your account
Start with your work email and password. Every new account begins on the free flow.
Step 02
Connect Shopify
Pull in orders, products, and the data Traklo needs to classify revenue and margin.
Step 03
Choose your plan
Stay on Free or move to Starter, Pro, or Scale once you know which features your team needs.